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Creative

Somethin' Else Partners with Absolut & Punchdrunk for Warhol-inspired App

staging.lbbonline.com, 2 years, 6 months ago

Game features some of Andy Warhol’s rarely seen blotted-line ‘Silverpoint’ drawings

Somethin' Else Partners with Absolut & Punchdrunk for Warhol-inspired App

Absolut, Punchdrunk and Somethin' Else are issuing an invitation to play Silverpoint. At the heart of the game Silverpoint is a mystery: the disappearance of Chloe. The only way to unlock her story is to play the app game.  The more you play, the more you discover, edging ever closer to the truth. Download from the app store now:

The collaboration celebrates the nationwide launch of the Absolut Andy Warhol limited edition bottle, with a unique digital experiment. Punchdrunk has pioneered a game changing form of theatre where lines between space, performer and spectator are constantly shifting.  Punchdrunk continually seeks to develop its practice by exploring new art forms and methodology.  This collaboration sees Punchdrunk partner with Somethin’ Else, experts in app development and gaming experiences.

Silverpoint celebrates the nationwide launch of the Absolut Andy Warhol limited edition bottle, with a unique digital experiment in collaboration with Punchdrunk and Somethin’ Else. Punchdrunk has pioneered a game changing form of theatre where lines between space, performer and spectator are constantly shifting.  Punchdrunk continually seeks to develop its practice by exploring new art forms and methodology in partnership with content agency Somethin' Else, which has garnered awards for the likes of its critically-acclaimed immersive audio app game Papa Sangre.


The game features some of Andy Warhol’s rarely seen blotted-line ‘Silverpoint’ drawings, a style he used early in his career to replicate a design and a precursor to what he would do with the Absolut Warhol bottle in 1986.  As players proceed through the casual ‘match three’ style game, they earn stars which opens up the mystery story about a woman named Chloe who has vanished. Only the players can find out what happened to her.  But as they delve deeper into her story, and into the game, they will discover all is not quite as it seems…

“Absolut is a brand with a history of trail blazing collaborations starting with Andy Warhol. This is truly one of the most exciting projects we’ve worked on. Silverpoint experiments with new forms of storytelling through digital and gaming experiences - extending our legacy of ground breaking collaborations” says Adam Boita, Head of Marketing, Pernod Ricard UK

“It’s been refreshing to work with such an innovative brand as Absolut which like Punchdrunk seek to explore and pilot new ways to tell a story.  This project allows us to build on previous experiments with mobile technology and game mechanics to explore the addictive nature of gaming to unlock a deeper narrative and personal experience” says Felix Barrett, founder and artistic director of Punchdrunk

Paul Bennun, Chief Creative Officer, Somethin’ Else, adds "No technology can make a story any better — but in this case the seamless way Somethin' Else and Punchdrunk have collaborated together means the player-audience will experience something we don't think has ever been done before. We are so excited by the use of mobile (and other, secret!) technology in the service of story and by the opportunities this creates for forward-thinking brands like Absolut. The more you play, the deeper and personally involved you'll get in the world of Silverpoint. We can't wait to see what people think."

“Silverpoint is an ingenious celebration of Warhol’s enduring legacy which continues to inspire us to ignore convention” says Michael Hermann, Director of Licensing, Andy Warhol Foundation

Creative Agency

Creative Agency: Somethin' Else

Production Company

Production Company: Punchdrunk

Category: Alcoholic drinks , Spirits

Genre: Apps , Digital