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Hires, Wins & Business

Solve Named Agency Of Record for Founders Brewing Company

Solve Advertising & Branding, 2 years, 1 month ago

Agency wins competitive pitch for one of America’s most respected and fastest growing craft breweries

Solve Named Agency Of Record for Founders Brewing Company

Following a competitive review, Solve has been hired by Grand Rapids, MI-based Founders Brewing Company. Named by and Beer Advocate as one of the best breweries in the world, Founders is also one of America’s fastest growing craft breweries moving from the 26th to 17th largest craft brewery in 2014.

Founders’ hallmark is brewing complex, in-your-face ales, with huge aromatics, bigger body, and tons of flavor. Several of the brewery’s beers are listed in the top one hundred beers of the world by, an independent industry network dedicated to supporting and promoting better beer. Founders’ very first beer was its well-regarded scotch ale, Dirty Bastard. And its most recent full-scale introduction is All Day IPA.

The agency will be responsible for positioning, target audience definition, connection strategy, media buying and messaging across traditional, digital, social and in-store channels. “We’re delighted to partner with Solve. We were looking for an agency that gave us consumer insights, breakthrough creative, and, most importantly, were flat out excited to be on the brand. Their passion for our brand is unmatched,” said Trent McCurren, Vice President of Marketing for Founders Brewing Company.

"We have long been fans of Founders and consider them the high priests of craft beer. We’re inspired by what they do and how they do it. Our team is beyond pumped over the prospect of working with the Founders team,” said John Colasanti, Solve CEO. The agency’s work will begin appearing early in 2016. 

Category: Alcoholic drinks , Beers