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Solve Envisions Ambition for Emotional New ADCB Bank Campaign

Solve Advertising & Branding, 2 years, 7 months ago

Persuade's Michael Marantz shoots striking commercials for leading UAE bank

Solve Envisions Ambition for Emotional New ADCB Bank Campaign

Imagine a banker asking you to close your eyes? It’s what Solve did for this new campaign for Abu Dhabi Commercial Bank (ADCB), breaking this week in the United Arab Emirates, and on select international flights from the UK into the country. The campaign features a range of customers, all with eyes closed. It’s called “Ambition Visualized."

ADCB is a leading bank in the UAE, with aspirations to play on a larger scale, both in and outside the high-net worth region. The new campaign, directed by Michael Marantz of Los Angeles-based production company Persuade, asks customers to focus on their ambitions. It uses the line, “if you can visualize it, we can help you get there.” The striking, cinematic feel creates a highly unusual and engaging emotional connection. It’s the largest effort ever undertaken by ADCB including broadcast, cinema, print, OOH and digital. The work is beautiful and emotional, and very fresh for a bank.


Advertiser: Abu Dhabi Commercial Bank

Chief Marketing Officer: Martin Scott

Head of Marketing: Prameela Nair

Creative Agency

Account Director: Ryan Murray

Account Manager: Parker Mullins

Art Director: Chelsea Klevesahl

Copywriter: Janelle Erickson

Creative Agency: Solve

Creative Director: Hans Hansen, Eric Sorensen

Producer: Cherie Appleby


Edit Assistant: Keith Hamm Photography

Edit Company: Martin Leroy

Post Production / VFX

Post Production House: Whitehouse Post

Print / OOH

Photographer: Shawn Michienzi

Production Company

Director: Michael Marantz

DOP: Tim Sessler

Production Company: Persuade

Category: Banking , Finance/insurance