Solve Begins Work for Black Diamond Cheese
Client Lactalis, Inc. has tasked Solve with stewarding Black Diamond, another award-winning brand within the company’s specialty cheese portfolio. Established in 1881, the Canadian imported premium cheddar brand is crafted through a natural aging process. Today the brand is available in retailers nationwide wherever premium cheese is sold. Solve’s work will span strategic positioning, design and consumer communications.
“We’re delighted to expand our relationship with Lactalis,” said John Colasanti, Solve CEO. “Black Diamond aged cheddar is a crown jewel within their award-winning specialty portfolio.”
Category: Dairy , Food