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Creative

smart Pokes Fun at Badly Parked E-Scooters

The all electric car brand launched the OOH campaign with BBDO Berlin to promote its new parking feature

smart Pokes Fun at Badly Parked E-Scooters

It’s hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well, not only the streets. But the sidewalks, the pedestrian paths and so on…

With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their latest OOH and Print campaign called ‘Bad Parking’.

The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day. 

The car brand, which is now all electric, ran the campaign to advertise their exclusive feature ‘ready to park’, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance.

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Advertising Agency: BBDO Berlin

Chief Creative Officer: Till Diestel

Executive Creative Director: Siyamak Jung

Creative Director: Pedro Americo, Jeannette Bohné

Senior Copywriter: Eduardo Balestra

Senior Art Director: Luis Paulo Gatti

Managing Director: Mark Hassan

Project Director: Anja Schwarzmann

Print Producer & Art Buyer: Betty Zschirnt

Photographer: Murat Aslan

Production Company: Pflanz Produktionsservice

Category: Automotive , Bikes