Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Skateboarding Bulldog Features in 'Runderful' New Mizuno Shoes Spot

staging.lbbonline.com, 2 years, 2 months ago

F/Nazca Saatchi & Saatchi launches latest spot in 'Runderful' campaign

Skateboarding Bulldog Features in 'Runderful' New Mizuno Shoes Spot

The new Mizuno Wave Creation 17 campaign by F/Nazca Saatchi & Saatchi highlights the best of what the Runderful concept has become synonymous for: technology, comfort and design. The campaign includes film, outdoor and printed media advertisements, as well as a hotsite. All messaging reinforces the ‘It’s Runderful’ concept, launched at the beginning of this year with the debut films ‘Traffic Signs and ‘Stroller’, and introduce the new addition to the brand’s collection for the second half of 2015.

The film is titled ‘Skateboard’, which focuses on running as a sport which provides enjoyable and pleasant experiences. The film’s protagonist is an accomplished runner using the brand’s new model, the Wave Creation 17, on a run with his bulldog who needs to ride a skateboard in order to keep up with his owner.

All pieces reinforce the fun side of running while highlighting the Wave Creation 17’s key features: maximum comfort and cushioning.


Creative Agency

Account Manager: Marcello Penna | Thiago Iusim

Account Managers: Andrea Almeida | Maria Eduarda Navarro

Creative Agency: F/Nazca Saatchi & Saatchi

Creative Director: Rodrigo Castellari | Pedro Prado

Creatives: Eduardo Lima | Rodrigo Castellari | Pedro Prado

Executive Creative Director: Fabio Fernandes | Eduardo Lima

Media Planner: Fabio Freitas | Maurício Almeida | Luana Gallizzi

Media Planners: Henrique Fogaça | Gabriela Guedes

Planner: José Porto | André Foresti | Danilo Lima

Planners: Gabriela Sanchez | Flavia Nogueira

Music and Sound

Composer: Equipe Satélite

Music Production: Satélite Áudio

Post Production / VFX

Post Production House: Nash/Clan VFX

Production Company

Art Director : Cecilia Guerriero

Director: Rodrigo Saavedra

DOP: Pierre De Kerchove

Executive Producer: Carolina Dantas | Sebastian Hall | (Assist) Marcelo Maximo

Production Company: Landia

Category: Clothing/fashion , Shoes

Genre: Scenic