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Awards and Events

Sir Martin Sorrell to Headline Brand Safety Summit in London

staging.lbbonline.com, 2 years, 6 months ago

614 Group's second summit will take place on Monday 18th May

Sir Martin Sorrell to Headline Brand Safety Summit in London

The 614 Group today announced its second Brand Safety Summit will take place in London on Monday, 18th May 2015 with a marquee keynote address by Sir Martin Sorrell, CEO, WPP.

The summit is an educational forum designed to bring together high-level industry thought leaders from all sides of the trading landscape for meaningful conversation focused on solving digital media’s greatest challenges – including fraud and viewability.

The unique programme will feature audience participation and panel discussions between digital media veterans from both the buy and sell side.

The programme will begin with an ‘Anti-Fraud Panel’, comprised of four vendors including Moat, Integral Ad Science, comScore, and Forensiq moderated by Ben Barokas. The panelists will discuss the differences in their technology and how to best fight fraud against issues plaguing the industry.

The day’s second panel, ‘Making Money with Brand Safety’, will feature two of the largest trading desks in the world, Xaxis and VivaKi, and will be moderated by Darline Jean.

Ricard Foan, Group Executive Director of Communication and Innovation for ABC, will provide an update on what the trade bodies are doing around brand safety.

The highlight of the event will be the ‘Viewability Debate,’ which will explore whether or not viewability should be a currency in 2015. The panel will be introduced by AppNexus, moderated by Rob Rasko, CEO and Founder of The 614 Group, and feature Louisa Wong of Amnet.

The summit will conclude with a marquee keynote address from Sir Martin Sorrell, CEO of WPP, following an introduction from Xaxis Chairman David Moore.

In addition to Sir Martin Sorrell, other luminary speakers include:  

· Caspar Schlickum, CEO, of Xaxis EMEA

· Marco Bertozzi, President of Global Clients at VivaKi

· Jonah Goodhart, CEO and Co-Founder of Moat

· Danny Altred, Global Trading Director, The Financial Times 

· Duncan Trigg, VP of Advertising Effectiveness at comScore

 

“Following the success of The 614 Group’s Brand Safety Summit in New York in November 2014, where over 125 senior leaders from companies such as Moat, Forensiq, comScore, Xaxis, AppNexus, and others attended, we expect the London event to be no different. The 614 Group creates solutions and content in the form of written and live events,” said Rob Rasko, CEO, The 614 Group. “Our goal is to educate the market on the most current topics, and we are thrilled to have this stellar lineup for the May event.”

The half-day programme will take place on Monday 18th May 2015 at 1.30pm at the ME London and will include an exclusive networking cocktail event in one of London's most prestigious hotels.

Genre: People