Singer Novo Amor Channels Guns & Roses for Gorgeously Shot AXE Spot
Check out BDi Music’s Novo Amor stunning cover of Welcome To The Jungle for the new Lynx campaign.
Lynx’s ad aims for a “high-octane and opulent visual aesthetic to highlight a life of excess as juxtaposition to Novo Amor’s unexpected and uniquely ‘quiet’ take on the traditionally loud sounds of a band known for extreme excess”.
Amor said: "'Welcome to the Jungle' is one of those legendary songs that many people around the world have grown up with - it's a pop culture phenomenon.
"When you hear it, it grabs you by the collar and doesn't let go. But that's not the only reason it's a powerful song. So, I was excited when Lynx approached me with this opportunity to put my own unique stamp on it."
Advertiser: AXE (Lynx)
Creative Agency: BBH London
Music and Sound
Song: Novo Amor 'Welcome to the Jungle'
Publisher: Bucks Music
Production Company: Academy Films
Category: Beauty/health , Deodorant
Genre: Music & Sound Design , Music performance