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Editors' Choice

Singer Novo Amor Channels Guns & Roses for Gorgeously Shot AXE Spot

Bucks Music Group, 2 years, 9 months ago

Editors' Choice: BBH London campaign scored with a chilled out cover of the legendary 'Welcome To The Jungle'

Singer Novo Amor Channels Guns & Roses for Gorgeously Shot AXE Spot

Check out BDi Music’s Novo Amor stunning cover of Welcome To The Jungle for the new Lynx campaign. 

Lynx’s ad aims for a “high-octane and opulent visual aesthetic to highlight a life of excess as juxtaposition to Novo Amor’s unexpected and uniquely ‘quiet’ take on the traditionally loud sounds of a band known for extreme excess”. 

Amor said: "'Welcome to the Jungle' is one of those legendary songs that many people around the world have grown up with - it's a pop culture phenomenon.

"When you hear it, it grabs you by the collar and doesn't let go. But that's not the only reason it's a powerful song. So, I was excited when Lynx approached me with this opportunity to put my own unique stamp on it."


Advertiser: AXE (Lynx)

Creative Agency

Creative Agency: BBH London

Music and Sound

Song: Novo Amor 'Welcome to the Jungle'

Publisher: Bucks Music

Production Company

Production Company: Academy Films

Category: Beauty/health , Deodorant

Genre: Music & Sound Design , Music performance