Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

SickKids '45 Videos' Campaign Reaches Emotional Grand Finale

J. Walter Thompson Canada, 2 years, 10 months ago

JWT Canada's video-a-day campaign final film released

SickKids '45 Videos' Campaign Reaches Emotional Grand Finale

The SickKids 2014 brand campaign, called ‘Better Tomorrows,” launched last month with help from JWT Canada. It invited audiences to witness several SickKids moments, forcing viewers to come face-to-face with how easily ordinary things that we take for granted can be taken away from us.

Now the Grand Finale video of SickKids’ 45-day campaign is here, showcasing the tremendous journey and stories of the patients at SickKids and their families.  The campaign presented 45 videos over 45 consecutive days in the largest campaign for the hospital to date.


Advertiser

Advertiser: SickKids

Creative Agency

Creative Agency: JWT Canada

Category: Charity , Corporate and social