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Sibling Rivals Race Through Time in W+K's New Dodge Spot

Wieden+Kennedy Portland, 2 years, 12 months ago

Editors' Choice: Biscuit's Noam Murro captures the race of the century

Sibling Rivals Race Through Time in W+K's New Dodge Spot

Wieden & Kennedy Portland has launched the latest commercial in the Dodge Brothers brand campaign celebrating the 100 years of Dodge. Debuting on air this week is the 60-second spot "John vs Horace."

A car company started by two brothers is going to be built on healthy competition. In this spot, viewers see John and Horace Dodge battle it out in a century-long car chase that takes them through the history of the brands most celebrated automobiles, culminating in an epic duel between the latest cars to continue the Dodge legacy.


Advertiser: Dodge

Creative Agency

Account Manager: Jourdan Merkow / Cheryl Markley / Lani Reichenbach

Creative Agency: Wieden + Kennedy Portland

Art Buyer: Amy Berriochoa

Art Director: James Moslander

Copywriter: Tim Cairns / Smith Henderson

Creative Director: Aaron Allen / Kevin Jones / Michael Tabtabai

Executive Creative Director: Joe Staples / Susan Hoffman / Mark Fitzloff

Executive Producer: Ben Grylewicz

Photographer: Christian Weber

Producer: Melanie Fedunok

Team Manager: Stacy Grogan

Music and Sound

Audio Post Production: Barking Owl

Executive Producer: Kelly Bayett

Music Production: Barking Owl

Performer: The Original Memphis Five

Producer: Kelly Bayett, Whitney Fromholtz

Song: Fireworks

Sound Design: Michael Anastasi

Sound Mix: Brock Babcock


Edit Company: Rock Paper Scissors

Editor: Angus wall @ Ballroom, Stewart Reeves

Post Production / VFX

Executive Producer: Dave Sellers/ Angela Dorian

Flame: Glyn Tebbutt

Motion Graphics: James Moslander/Lea Loo

Post Production House: Rock Paper Scissors, The Mill,

Producer: Leah Carnahan, Dan Roberts

VFX Supervisor: Enca Kaul

Production Company

Director: Noam Murro

DOP: Simon Duggan

Executive Producer: Shawn Lacy/ Colleen O'Donnell

Producer: Youree Henley

Production Company: Biscuit Filmworks

Category: Automotive , Cars