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Creative

Sibling Rivals Race Through Time in W+K's New Dodge Spot

Wieden+Kennedy Portland, 2 years, 12 months ago

Editors' Choice: Biscuit's Noam Murro captures the race of the century

Sibling Rivals Race Through Time in W+K's New Dodge Spot

Wieden & Kennedy Portland has launched the latest commercial in the Dodge Brothers brand campaign celebrating the 100 years of Dodge. Debuting on air this week is the 60-second spot "John vs Horace."

A car company started by two brothers is going to be built on healthy competition. In this spot, viewers see John and Horace Dodge battle it out in a century-long car chase that takes them through the history of the brands most celebrated automobiles, culminating in an epic duel between the latest cars to continue the Dodge legacy.



Advertiser

Advertiser: Dodge

Creative Agency

Account Manager: Jourdan Merkow / Cheryl Markley / Lani Reichenbach

Creative Agency: Wieden + Kennedy Portland

Art Buyer: Amy Berriochoa

Art Director: James Moslander

Copywriter: Tim Cairns / Smith Henderson

Creative Director: Aaron Allen / Kevin Jones / Michael Tabtabai

Executive Creative Director: Joe Staples / Susan Hoffman / Mark Fitzloff

Executive Producer: Ben Grylewicz

Photographer: Christian Weber

Producer: Melanie Fedunok

Team Manager: Stacy Grogan

Music and Sound

Audio Post Production: Barking Owl

Executive Producer: Kelly Bayett

Music Production: Barking Owl

Performer: The Original Memphis Five

Producer: Kelly Bayett, Whitney Fromholtz

Song: Fireworks

Sound Design: Michael Anastasi

Sound Mix: Brock Babcock

Offline

Edit Company: Rock Paper Scissors

Editor: Angus wall @ Ballroom, Stewart Reeves

Post Production / VFX

Executive Producer: Dave Sellers/ Angela Dorian

Flame: Glyn Tebbutt

Motion Graphics: James Moslander/Lea Loo

Post Production House: Rock Paper Scissors, The Mill,

Producer: Leah Carnahan, Dan Roberts

VFX Supervisor: Enca Kaul

Production Company

Director: Noam Murro

DOP: Simon Duggan

Executive Producer: Shawn Lacy/ Colleen O'Donnell

Producer: Youree Henley

Production Company: Biscuit Filmworks

Category: Automotive , Cars