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Creative

Shreddies' Knitting Nanas are Lobbying for a Nicer Nation This General Election

Generator, 2 years, 7 months ago

Generator's Max Fisher shoots the lovely ladies as they tour Britain for McCann London

Shreddies' Knitting Nanas are Lobbying for a Nicer Nation This General Election

In the run­up to the General Election, Max Fisher was tasked with following the iconic Shreddies Knitting Nanas as part of the new campaign from Cereal Partners UK & McCann London. This online film from Max sees the start of the campaign (amplified online also through Shreddies’ social media channels), tracking Nana Beryl and her pals on the road whilst they set out to help mend the little things that really affect the lives of Britons, day to day. 

Ranging from oversharing Facebook friends to commuters eating smelly food on the train and the hubby who leaves the loo seat up. All the things that real Nanas would have something to say about.

Join the #NanaState and tell the Nanas how they can make your nation nicer on Facebook and Twitter


Creative Agency

Account Director: Laura Weightman

Account Manager: Eloise Edington

Art Director: Gary Todd/ August Segerholm/ Peter Browse

Chief Creative Officer: Rob Doubal and Laurence Thomson

Copywriter: Kate Pozzi/ Alastair McVeigh/ Charlie Bowden/ Joe Koprowski

Creative Agency: McCann London

Creative Director: John Hurst

Director of Integrated Production: Sergio Lopez

Head of Art: Michael Thomason

Managing Partner: Daniel Taylor

Planner: Philippa Dunjay

TV Producer: Claire Hopkins

Production Company

Director: Max Fisher

Producer: Kate Arton

Production Company: Generator

Category: Breakfast , Food

Genre: Comedy