Show+Tell Optimizes Digital Displays for Designers with 'Retina Calc' App
New York-based environmental design firm Show+Tell has launched “Retina Calc,” an iPhone app that helps designers easily calculate optimal screen resolutions and viewing distances for large-format digital displays. By entering the dimensions of a planned digital display along with the average viewing distance, users of the app are instantaneously told what the optimal screen resolution should be. If the resolution of the prospective screen has already been determined, users can quickly calculate the best viewing distance for the display. A first of its kind, the free app debuted in the Apple App Store today.
Show+Tell is known across the globe as the creative and technical minds behind many of the famously evocative digital signs in New York’s Times Square, as well as a multitude of experiential installations around the world. Show+Tell has created amazing street experiences for the likes ABC, EXPRESS, H&M, Louis Vuitton, Chase, Dreamworks, Toys ‘R Us, and Lincoln Center – to name a few.