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Show Off Your Artistic Side with Doner's Fiat 500 Neon Doodle App

Doner, 2 years, 9 months ago

App allows fans to draw freestyle using a variety of neon colours

Show Off Your Artistic Side with Doner's Fiat 500 Neon Doodle App

Fiat UK are challenging fans to create innovative Fiat 500 canvases via a new fun online platform, 500 Neon Doodle.

The app allows fans to get creative and draw freestyle using a variety of Neon colours, epitomising the style and colour of the Fiat 500 collection.  

Once users have created their bespoke Fiat Neon Doodle, they can join other fan made creations in the custom Doodle gallery and share with fellow enthusiasts on the gallery and with #500Neon or across a number of social platforms.

Neon Doodle was created by Doner London, the UK office of the American advertising agency group Doner who work with Fiat Chrysler across a number of its brands.

Wayne Deakin, the newly appointed Executive Creative Director at Doner London commented: ‘It’s a playful light-hearted idea that celebrates the fun nature of 500 and taps into the genuine passion owners and the wider online community have for the brand’.


Advertiser: Fiat

Creative Agency

Creative Agency: Doner

Executive Creative Director: Wayne Deakin

Category: Automotive , Cars

Genre: Apps , Digital