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Creative

Ships, Sharks & Swirling Seas in Swashbuckling New 1-800 Contacts Spot

Pereira & O'Dell, 2 years, 9 months ago

Timber works with Pereira & O’Dell & Epoch's Phil Morrison to bring the pirate life to our screens

Ships, Sharks & Swirling Seas in Swashbuckling New 1-800 Contacts Spot

“Pirates,” the latest installment in the ongoing 1-800 Contacts campaign, is a seafaring tale of chaos made more intense by forgotten contacts. The spot reunited Timber with agency Pereira & O’Dell, Epoch Director Phil Morrison and Arcade Editor Greg Scruton to craft the high seas hi-jinx. 

Timber was tapped to supervise Director Phil Morrison’s massive green screen shoot and execute the visual effects that would take the pirates from dry land to open ocean. To produce an authentic, fog-soaked pastiche, the ship scene was filmed with smoke, which created the unavoidable consequence of green “spill” that was suppressed in post by Dave Hussey of Company 3 and the Timber team. To place the ship in its watery context, Timber scouted docks to film with the exact height and dimension for perfect background plates; they then used tracking and projection to help unite the ship and sea elements seamlessly. To further enhance the cinematic feel of the commercial, Timber concepted and created a burning ship and a frenzy of sharks. 

“The spot’s concept was massive, and we wanted to add elements that would provide thematic visual interest. The agency and Phil said ‘go for it,’ and that’s exactly what we did,” says Timber Partner & Creative Director Jonah Hall. “Burning ships and sharks – that’s a veritable visual effects playground. It was pure enjoyment.”



Advertiser

Advertiser: 1-800-Contacts

Creative Agency

Creative Agency: Pereira & O’Dell

Art Director: Tim Delger, Brett Beaty

Chief Creative Officer: P.J. Pereira

Copywriter: Katie Brinkworth, Simon Friedlander

Creative Director: Jason Apaliski, Robert Lambrechts

Executive Creative Director: Jaime Robinson

Head of TV / Production: Michael Theurer

TV Producer: Elisa Moore

Music and Sound

Executive Producer: Maxwell Gosling

Music Production: Future Perfect

Sound Design: John Martin @ 740 Sound

Sound Mix: One Union

Offline

Edit Assistant: John Gallagher/Ryan Andrus

Edit Company: Arcade Edit

Editor: Greg Scruton

Executive Producer: Damian Stevens , Nicole Visram

Producer: Gavin Carroll

Post Production / VFX

Colourist: Dave Hussey @ Company 3

Creative Director: Jonah Hall & Kevin Lau

Executive Producer: Chris Webb

Post Production House: Timber

Producer: Emily Avoujageli

Smoke: (Lead) Chris Homel, (Assistant) Austin Hickman-Fain

Production Company

Director: Phil Morrison

DOP: Reed Morano

Executive Producer: John Duffin

Producer: Phillip Rose

Production Company: Epoch

Category: Beauty/health , Eyecare

Genre: Comedy , Visual VFX