Shell Names POSSIBLE Its Global Digital Agency
Digital agency POSSIBLE today announced it has been selected as a Global Digital Agency for the energy company Shell. Starting with its Corporate brand work, this new client relationship will be led by the POSSIBLE London office. Shell has an ongoing commitment to meet global energy demand in a responsible way, finding new ways to deliver cleaner energy options as well as helping find ways to use it more efficiently. As part of that effort Shell wants to continue to innovate in the ways it reaches customers and engages with them on this journey.
“We selected POSSIBLE because they are a forward looking agency partner that can collaborate with us on new ways to reach our customer audience. They are uniquely positioned to help us engage in this fast moving, socially connected global world that we live in with offices worldwide and core strength in the digital space.” Commented Malena Cutuli, Global Head of Brand Communications and Capability at Shell.
POSSIBLE was selected over four other competing agencies in a competitive review. Ultimately the creative approach by POSSIBLE as well as leadership were the deciding factors. The agency has already started to take over the digital work, with a major launch expected in early 2015.
“Shell is the ideal client, both innovative in their approach to energy and global client reach and scale. They are out to change the world of energy and we are looking forward to partnering with them on what we would like to call more of a movement than a journey,” said Shane Atchison, POSSIBLE Global CEO.