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Creative

‘Share A Coke’ Reaches Peru’s Quechua People Thanks to Voice Recognition Drink Dispenser

McCann LATAM, 2 years, 1 month ago

McCann Lima campaign means that people with native names can have them printed on Coca-Cola bottles

‘Share A Coke’ Reaches Peru’s Quechua People Thanks to Voice Recognition Drink Dispenser

Despite its success, Coca-Cola’s Share a Coke campaign did not encompass native names in many countries, especially in Latin America. The original campaign was especially welcomed in Peru, but due to the country’s diversity many couldn’t participate because of their native names.

In response to that, McCann Lima created a voice recognition drinks dispenser that listens to people’s names and custom prints their Coke bottle. 


Advertiser

Brand: Coca-Cola

Creative Agency

Account Director: Eleni Polizogopulos

Account Management: Andrea Rosselló

Chief Creative Officer: Mauricio Fernández Maldonado, Nicolás Romanó

Copywriter: Tyto Delgado, Roberto López

Creative Agency: McCann Lima

Music and Sound

Sound Production: Sin Anestesia

Production Company

Producer: Carla Dextre

Production Company: Tunche Films

Category: Pop/fizzy , Soft drinks

Genre: Digital , Experiential