‘Share A Coke’ Reaches Peru’s Quechua People Thanks to Voice Recognition Drink Dispenser
Despite its success, Coca-Cola’s Share a Coke campaign did not encompass native names in many countries, especially in Latin America. The original campaign was especially welcomed in Peru, but due to the country’s diversity many couldn’t participate because of their native names.
In response to that, McCann Lima created a voice recognition drinks dispenser that listens to people’s names and custom prints their Coke bottle.
Account Director: Eleni Polizogopulos
Account Management: Andrea Rosselló
Chief Creative Officer: Mauricio Fernández Maldonado, Nicolás Romanó
Copywriter: Tyto Delgado, Roberto López
Creative Agency: McCann Lima
Music and Sound
Sound Production: Sin Anestesia
Producer: Carla Dextre
Production Company: Tunche Films
Category: Pop/fizzy , Soft drinks
Genre: Digital , Experiential