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Seven Sunday Films & Advantage Partner to Create Heartwarming Campaign for Mitu Baby Products, 2 years, 1 month ago

Australian director Tim Denton teams up with director of photography Sven Lipold on the series of candidly observed spots

Seven Sunday Films & Advantage Partner to Create Heartwarming Campaign for Mitu Baby Products

Acclaimed Australian director Tim Denton has turned out an impressive new campaign for Megasari’s Mitu Baby products in partnership with Seven Sunday Films and Advantage.

The adorable campaign including spots, “Doll,” “Hand Puppet” and “Hide n Seek” feature a series of moments between mother and child highlighting all of the kid-friendly, mother approved Mitu Baby products.

The campaign is comprised of beautiful and naturally observed candid shots of endearing babies and their mothers in three different scenarios of mealtime, bath time and playtime. 

To view the spots, click on the links below:

“Hand Puppet”
“Garden Party”
“Hide n Seek”

The excellent baby performances create enchanting snapshots of mother and baby in motion while enhancing the use of the Mitu Baby products. This campaign is much more demonstrative than previous Mitu spots, featuring the “mother child partnership” and loads of emotion throughout the execution process.

Jeremy Holmes, president director of Advocacy Advantage, states: “Our business is all about partnerships and once an idea is created, beyond it lies trust. The client trusts us to bring the idea to life and the agency has to trust a production team to do their best to ensure this. Seven Sunday Films has produced great work for us and the Mitu campaign resets the benchmark.”

While prepping and planning shoot times revolving around baby’s schedules can be tough, the Seven Sunday Films’ production team worked extremely hard plan out every detail within tight time parameters. 

Shot by Sven Lippold, the end result is a campaign that wonderfully captures elusive moments between mother and baby.

Genre: Storytelling