Seasoned Strategists Nicole Strada & Snow Burns Join John McNeil Studio
Marketing and design agency John McNeil Studio (JMS) has made two key additions to its strategy department with Nicole Strada (left) and Snow Burns (right), President and Chief Creative Officer John McNeil announced today.
Nicole Strada was appointed to the role of planning director. With focus on key account CA Technologies, Nicole will bring her vast experience as a creative thinker specializing in strong ideas and brand stewardship. For the past 14 years, Strada has worked as a brand strategist and marketer in London and San Francisco. At Fallon London, her clients included Citibank, United Airlines, British Telecom, Starbucks and Ben & Jerry’s. She was lead strategist for Goodby, Silverstein & Partners for accounts such as Sprint B2B and Nextel, and she was TBWA/London’s first digital strategy officer overseeing the PlayStation account.
Social Strategy Director Snow Burns is a statistician at heart. She leads JMS’ social media department and is constantly in hot pursuit of the next best way to engage and delight an audience. Burns combines creativity and analytics to create world-class social media and content strategies that result in brand awareness, measurable demand generation and ROI. Burns has 10 years of experience in social and digital media and has built strategies for Silicon Valley start-ups, not-for-profits and global enterprises. Prior to joining JMS, she was head of global social content strategy at CA Technologies.
Both Strada and Burns report to Remi Abbas, executive director of Strategy and Insight.
“We continue to strengthen our expertise in social, brand building and planning, and we’re very happy to welcome Nicole and Snow to the strategy team at JMS,” said Remi.
Genre: People , Strategy/Insight