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Creative

Search for the Elusive Loch Ness Monster with adam&eveDDB & Google Maps

DDB EMEA, 2 years, 6 months ago

Agency works with Google Creative Lab to map out Loch Ness above & below

Search for the Elusive Loch Ness Monster with adam&eveDDB & Google Maps

People have been searching for the Loch Ness monster for centuries. Now you can explore for yourself in Google Maps.

Alex Hesz, Director of Digital at adam&eveDDB, said: "A huge part of Google’s mission is to help make mysterious places more accessible to everyone, and there’s no more emotive, exciting example of that than revealing what’s beneath the waters of Loch Ness. This is a place of enduring mystery and profound beauty, and we were lucky enough to accompany Google’s underwater capture team on a truly extraordinary task. We think that the campaign really captures the scale of that undertaking, the beauty of the place, and the reasons why Loch Ness has retained such a sense of mystery and intrigue for so many, for so long. The fact that everyone can now explore it for themselves is hugely exciting.”


Advertiser

Advertiser: Google

Creative Agency

Account Management: Alex Hesz and Sam Brown

Chief Creative Officer: Ben Priest

Creative Agency: adam&eveDDB/Google Creative Lab

Creative Director: Paul Knott, Tim Vance and Google Creative Lab

Executive Creative Director: Ben Tollett, Richard Brim

Planner: Will Grundy

TV Producer: Ben Sharpe and Jordan Cross

Music and Sound

Audio Post Production: Clang @ Marshall Street

Song: “The Search” by Brendan Woithe

Offline

Edit Company: Marshall Street Editors

Editor: Gary Forrester

Post Production / VFX

Post Production House: The Mill

Production Company

Director: Nick Rutter

Production Company: Sonny

Genre: Digital