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Schmackos is Still Wacko in Newly Launched Comeback Campaign

Dogs go Wacko for Schmackos in new spots from DDB Melbourne and The OTTO Empire

Schmackos is Still Wacko in Newly Launched Comeback Campaign

After a two-year TV hiatus, the Schmackos brand is making a comeback in a new campaign via DDB Melbourne.

Says Ben Culligan, marketing director, Mars Petcare: "Throughout the years the brand has been focused on the fun Schmackos treats unleashes for dogs - and rightly so.

"But dog owners also get a lot of joy out of treating. We wanted to bring this shared pleasure to life in a fun, creative and memorable way."

DDB Melbourne creative director Glen Dickson said the brief was to modernise the brand without losing the fun.

Says Dickson: "Feed your four-legged friend a Schmackos and you'll both feel the happiness. It's a fresh take on the old Schmackos work that we all know and love."
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Creative Agency

Art Director: Becky Morriss

Copywriter: Locki Choi

Creative Agency: DDB Melbourne

Executive Planning Director: Ian Forth

Group Business Director: Lucy Haworth

Head of TV / Production: Sophie Simmons

Managing Director: Dion Appel

Planners: Paris Paphitis


Advertiser: Mars Petcare

Marketing Director: Ben Culligan

Marketing Manager: Kate Waite

Production Company

Director: Christopher Hill

DOP: Ed Goldner

Executive Producer: Jo de Fina

Producer: Josh Butt

Production Company: The OTTO Empire

Production Designer: Lance Davis


Sound Design: Colin Simkins, Gusto Studios


Editor: Dan Lee, The Butchery

Category: Home , Pet Supplies

Genre: Choreography , Comedy