Schmackos is Still Wacko in Newly Launched Comeback Campaign
After a two-year TV hiatus, the Schmackos brand is making a comeback in a new campaign via DDB Melbourne.
Says Ben Culligan, marketing director, Mars Petcare: "Throughout the years the brand has been focused on the fun Schmackos treats unleashes for dogs - and rightly so.
DDB Melbourne creative director Glen Dickson said the brief was to modernise the brand without losing the fun.
Says Dickson: "Feed your four-legged friend a Schmackos and you'll both feel the happiness. It's a fresh take on the old Schmackos work that we all know and love."
Art Director: Becky Morriss
Copywriter: Locki Choi
Creative Agency: DDB Melbourne
Executive Planning Director: Ian Forth
Group Business Director: Lucy Haworth
Head of TV / Production: Sophie Simmons
Managing Director: Dion Appel
Planners: Paris Paphitis
Advertiser: Mars Petcare
Marketing Director: Ben Culligan
Marketing Manager: Kate Waite
Director: Christopher Hill
DOP: Ed Goldner
Executive Producer: Jo de Fina
Producer: Josh Butt
Production Company: The OTTO Empire
Production Designer: Lance Davis
Sound Design: Colin Simkins, Gusto Studios
Editor: Dan Lee, The Butchery
Category: Home , Pet Supplies
Genre: Choreography , Comedy