Scar Care Brand Users Share Their Thoughts in New Spots for Mederma
Mederma, the #1 doctor- and pharmacist-recommended brand for scars, has launched a new advertising campaign that brings real users’ experiences to the forefront. Created in partnership with agency of record Partners + Napier, the “One Word” campaign highlights the confidence-boosting and emotional benefits of using Mederma.
“It’s a well-known fact that people trust other people much more than they trust brands,” said Lisa Kreienberg, creative director at Partners + Napier. “When we heard real people describe their experiences with Mederma scar care products, we knew the happiness and true emotion on their faces would be more powerful than any brand messaging we could design.”
A series of 15-second television spots that feature real Mederma users will appear on ABC Family, TLC, Lifetime, USA, Bravo, VH1, and OWN networks and other cable channels, as well as in digital pre-roll ads and online banner advertising.
The campaign also includes print ads in major magazines, including People, Cosmopolitan, In Style, People Style Watch, and Shape.
“We were looking for a fresh, optimistic, and emotive campaign that captures how Mederma scar products affect people’s confidence and emotional well-being, and we’re very happy with the final product,” said Emily Klopp, Mederma Brand Director.
Creative Agency: Partners + Napier
Category: Beauty/health , Health care