Sample a Taste of Britishness with This Mouthwatering M&S Campaign
Marks & Spencer has launched a new summer campaign showcasing its celebrated range of regionally sourced/inspired food from around the British Isles.
The ‘Adventures In Britishness’ campaign, created by Rainey Kelly Campbell Roalfe/Y&R, will launch across TV, print, OOH and social media from Sunday, May 10th and will run until Sunday, August 16th.
The campaign features a 40-second TV and online ad focusing on different types of locally produced summertime food, including delectable regional cheeses, varieties of fresh produce, locally brewed craft beer and a mouth-watering hog roast/beef burgers.
In addition, 20-second commercials will also feature later in the campaign, each focusing on a specific occasion - entitled ‘Adventures in Sizzle’, ‘Adventures in Tea-time’ and ‘Adventures in Seaside’.
The ads are part of the ongoing M&S “Adventures In” campaign, which are all shot with the brands distinctive style.
Nathan Ansell, Head of Brand and Marketing: Food, Plan A, M&S Energy, said: “M&S has a long tradition of delivering innovative food and this Summer is no exception. This season is bursting with something for every occasion, gathered across the great British Isles, and showcased perfectly in our new Adventures TV campaign.”
Mark Roalfe, Chairman and Executive Creative Director, RKCR/Y&R said: “This latest addition to the campaign really separates the creativity and innovation of M&S’ summer food from its supermarket rivals”.
Typography: Tivy Davies
Account Director: Leigh Roberts
Art Director: Chris Hodgkiss
Copywriter: Pip Bishop
Creative Agency: RKCR/Y&R
Creative Director: Mark Roalfe
Producer: Alex Shillingford
Digital Production Company
Photography: Karen Thomas
Music and Sound
Sound Design: Parv Thind @ Wave
Editor: Bruce @ The Quarry, Bruno @ Food Film
Director: Michael Roulier, Phillppe L’Homme
Producer: Francesa O’Brien
Production Company: Food Film
Category: Retail and restaurants , Supermarkets