Saatchi & Saatchi Dubai & Cadillac Handcraft Luxury
Cadillac is the only full luxury brand that uses cut-and-sew on every vehicle. With one of the largest networks of dealerships in the Middle East, the brand was looking for a way to reignite their dealers passion for the vehicles by proving what Cadillac really is: a luxury brand that happens to make cars.
Saatchi & Saatchi Dubai partnered with one of the most respected craftsmen in the Middle East to create a collection of unique handcrafted kits.
Each and every element that went into the kit was hand-made using only the finest wood and leather materials.
A clip of the making-off process was placed on crafted wood USB drives that went inside the exquisite wood and leather boxes. Cadillac sent 500 handcrafted kits to their respected dealership representatives.
Account Manager: Akshaya Sikand
Art Director: Ion Cojocaru & Khaled Ibrahim
Copywriter: Andrei Daniluc
Executive Creative Director: Richard Copping
Music and Sound
Music Production: Raja Rizkallah
Director: Ali Zayat
Category: Automotive , Cars