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Creative

Saatchi & Saatchi Dubai & Cadillac Handcraft Luxury

Saatchi & Saatchi Worldwide, 2 years, 5 months ago

One thing we don’t really see anymore in today’s automotive world is high craftsmanship - the human touch, which can goes missing in mass production

Saatchi & Saatchi Dubai & Cadillac Handcraft Luxury

Cadillac is the only full luxury brand that uses cut-and-sew on every vehicle. With one of the largest networks of dealerships in the Middle East, the brand was looking for a way to reignite their dealers passion for the vehicles by proving what Cadillac really is: a luxury brand that happens to make cars.

Saatchi & Saatchi Dubai partnered with one of the most respected craftsmen in the Middle East to create a collection of unique handcrafted kits.

Each and every element that went into the kit was hand-made using only the finest wood and leather materials.

A clip of the making-off process was placed on crafted wood USB drives that went inside the exquisite wood and leather boxes. Cadillac sent 500 handcrafted kits to their respected dealership representatives.

Advertiser

Advertiser: Cadillac

Creative Agency

Account Manager: Akshaya Sikand

Art Director: Ion Cojocaru & Khaled Ibrahim

Copywriter: Andrei Daniluc

Executive Creative Director: Richard Copping

Music and Sound

Music Production: Raja Rizkallah

Production Company

Director: Ali Zayat

Category: Automotive , Cars

Genre: Storytelling