Saatchi NY Solves Life’s Little Problems in New Spectrum Cable Campaign
Cable is more than just something you watch — it’s the weekend-saving, mom-mellowing, dragon-slaying solution to all of life’s problems in the latest round of work from Charter Communications and Saatchi NY.
The campaign focuses on three products — TV with Primetime On Demand, high speed Internet, and the Spectrum TV App — and shows how Spectrum’s technology has the power to turn any situation into a win.
"With the right provider, people are more and more in control of where, when and how they consume content. This latest campaign shows in an entertaining way that Spectrum is at the leading edge of this cultural shift." Said Jay Benjamin, CCO Saatchi NY.
Directed by The Perlorian Brothers of MJZ and shot in Vancouver, British Columbia, the new work uses slow motion cinematography and original music by Beacon Street Studios to dramatize each spot.
Account Executive: Ted Walker
Art Director: Mark Potoka
Chief Creative Officer: Jay Benjamin
Creative Agency: Saatchi NY
Executive Creative Director: A. Chris Moreira, Mark Schöller
Executive Producer: Diane Burton
Group Account Director: L. Parker Barnum
Senior Copywriter: Ross Wolinsky
Music and Sound
Composer: Andrew Feltenstein/John Nau
Executive Producer: Leslie DiLullo
Music Production: Beacon
Edit Assistant: Dave Otte
Edit Company: Cosmo Street
Editor: Tom Scherma
Executive Producer: Maura Woodward
Producer: Anne Lai
Post Production / VFX
Flame: John Magel
Post Production House: Switch
Producer: Cara Flynn/Diana Dayrit
Director: Perlorian Brothers
DOP: Jess Hall
Executive Producer: Scott Howard
Producer: Kelly King
Production Company: MJZ
Category: It, phones, Av and computers , Network
Genre: Comedy , Dialogue