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Creative

Saatchi NY Solves Life’s Little Problems in New Spectrum Cable Campaign

Saatchi & Saatchi New York, 2 years, 5 months ago

MJZ's The Perlorian Brothers direct mom-mellowing, dragon-slaying spots

Saatchi NY Solves Life’s Little Problems in New Spectrum Cable Campaign

Cable is more than just something you watch — it’s the weekend-saving, mom-mellowing, dragon-slaying solution to all of life’s problems in the latest round of work from Charter Communications and Saatchi NY.

The campaign focuses on three products — TV with Primetime On Demand, high speed Internet, and the Spectrum TV App — and shows how Spectrum’s technology has the power to turn any situation into a win.

"With the right provider, people are more and more in control of where, when and how they consume content. This latest campaign shows in an entertaining way that Spectrum is at the leading edge of this cultural shift." Said Jay Benjamin, CCO Saatchi NY. 

Directed by The Perlorian Brothers of MJZ and shot in Vancouver, British Columbia, the new work uses slow motion cinematography and original music by Beacon Street Studios to dramatize each spot.





Creative Agency

Account Executive: Ted Walker

Art Director: Mark Potoka  

Chief Creative Officer: Jay Benjamin

Creative Agency: Saatchi NY

Executive Creative Director: A. Chris Moreira, Mark Schöller

Executive Producer: Diane Burton

Group Account Director: L. Parker Barnum

Senior Copywriter: Ross Wolinsky

Music and Sound

Composer: Andrew Feltenstein/John Nau

Executive Producer: Leslie DiLullo

Music Production: Beacon

Offline

Edit Assistant: Dave Otte

Edit Company: Cosmo Street

Editor: Tom Scherma

Executive Producer: Maura Woodward

Producer: Anne Lai

Post Production / VFX

Flame: John Magel

Post Production House: Switch 

Producer: Cara Flynn/Diana Dayrit

Production Company

Director: Perlorian Brothers

DOP: Jess Hall  

Executive Producer: Scott Howard

Producer: Kelly King

Production Company: MJZ 

Category: It, phones, Av and computers , Network

Genre: Comedy , Dialogue