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Editors' Choice

Saatchi London Tees Off the Craziest Golf Game Ever for HSBC

Saatchi & Saatchi Worldwide, 2 years, 12 months ago

Editors' Choice: Outsider's Scott Lyon shoots spot to support bank’s international golf sponsorship

Saatchi London Tees Off the Craziest Golf Game Ever for HSBC

HSBC and Saatchi & Saatchi have launched a new global campaign to support the bank’s international golf sponsorship portfolio which supports all levels of the game from grassroots to elite.

Golf is quickly changing; with fresh audiences and new players from all over the world. HSBC's ambition is to open up the world of golf and the 'Anyone's Game' campaign is designed to bring that to life.

The campaign breaks on TV from 30th October across Pan-Asian countries, prior to the WGC-HSBC Champions in Shanghai. A 60 second film made for YouTube, plus digital, print and outdoor will launch globally ahead of the Abu Dhabi HSBC Golf Championship in January. The campaign will support the HSBC golf portfolio, promoted in social channels via @HSBC_Golf and brought to life at their interactive villages at flagship events.

The campaign was produced in Chile and Shanghai with Director Scott Lyon and Photographer Dean Rogers.

Andrea Newman, Global Head of Advertising and Marketing at HSBC says: "HSBC's golf portfolio covers a wide range of activity from Patron of the Open - the sport's oldest tournament and trophy - through to our own flagship golf tournaments in Asia, the UAE and Brazil. We are also investing in grass roots programmes in the UK and China to help unearth future global superstars of the game. Anyone's Game is a campaign that recognises the changing shape and influence of the game of Golf around the world."

Kate Stanners, Chief Creative Officer, Saatchi & Saatchi London Group, says: "We've taken golf out of the club house into the real world, making it feel as popular, accessible and fun as more mainstream sports like football – and showing that golf really can be Anyone's Game."


Advertiser: HSBC

Creative Agency

Account Manager: Mark Boyd, James Barker

Creative Agency: Saatchi & Saatchi London

Art Director: Mark Slack

Copywriter: Gemma Philips

Executive Creative Director: Kate Stanners

Planner: James Hillhouse / Enni-Kukka Tuomala

Producer: David White

Media Agency

Media Agency: Mindshare

Planner: Amy Keaney

Music and Sound

Audio Post Production: Anthony Moore

Sound Engineer: Anthony Moore - Factory


Edit Company: Work

Editor: Art Jones

Post Production / VFX

2D Artists: The Line at Electric Theatre Collective

Colourist: Aubrey Woodiwiss

Flame: Giles Cheetham

Post Production House: Electric Theatre Collective

Producer: Serena Noorani

Production Company

Director: Scott Lyon

Producer: Zeno Campbell-Salmon

Production Company: Outsider