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Saatchi Fallon & GODIVA Take Back the Real Meaning of Valentine's Day

Saatchi & Saatchi Worldwide, 2 years, 8 months ago

Chocolate brand shares surprise messages with new campaign

Saatchi Fallon & GODIVA Take Back the Real Meaning of Valentine's Day

Valentine’s Day in Japan has become a “ritual” where gifts are given out of obligation, rather than being the day that happens once a year where you can tell your special someone how you feel about them. So what can be done to resolve this unfortunate situation and return to the true joy of what Valentine’s Day is really all about? Saatchi & Saatchi Fallon's new campaign for GODIVA entitled "Surprise Messenger” is meant to do just that.

The campaign is centred around a special GODIVA messenger who will deliver your message of love and Godiva chocolates in your place, letting even the more shy among us tell someone how they feel without being overly embarrassed. Working in tandem with the messenger component is the “GODIVA MASK CARD” which enables one to gift chocolates and a special message while hiding their identity with an original GODIVA mask.


Advertiser: Godiva

Creative Agency

Account Executive: Tomoko Araki

Art Director: Kenji Moriuchi

Copywriter: Yoshishige Takei

Designer: Tomoki Mitsuhashi

Planner: Phillip Rubel

Planners: (Sr Interactive) Kazumi Ueda

Category: Food , Sweet

Genre: People