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Russell Westbrook, Dr. Phil & More Star in New Foot Locker & Jordan Brand Ad

BBDO New York , 1 year, 9 months ago

BBDO NY launches latest holiday spot directed by O Positive's Jim Jenkins

Russell Westbrook, Dr. Phil & More Star in New Foot Locker & Jordan Brand Ad

Foot Locker and Jordan Brand debut their new holiday spot, “Fly Your Own Way,” featuring NBA star Russell Westbrook. The 60-second commercial shows Westbrook talking to a fan who wants to be just like him. 

The two are quickly interrupted by ESPN analyst Jalen Rose, CNN chief medical correspondent Dr. Sanjay Gupta, television host/producer Melissa Rivers, talk show personality Dr. Phil and more, as they explain how unlikely it is for the fan to be exactly like Westbrook. Westbrook assures his fan that being his authentic, true self is better than being like someone else. “We’re excited to partner with Jordan Brand for another holiday season to provide our customers with the most premium sneakers, apparel and gear,” said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. “We always enjoy working with Russell Westbrook, and we are happy to add a number of new faces to the Foot Locker holiday campaign.”  

“I always have fun working with Foot Locker and Jordan Brand, but this commercial was particularly memorable with so many different people and well-known personalities,” said Westbrook. “This holiday season I want to inspire my fans to stay true to themselves and be who they are.” 

The commercial debuts online and via broadcast on TNT today. The spot features the Jordan XX9 Low, launching at Foot Locker stores and on tomorrow, Dec. 4. The spot was created by worldwide agency BBDO.

Also for the holiday season, Foot Locker is offering the Jordan Brand Holiday Wish List – the holiday card that delivers. The Jordan Holiday Wish List allows consumers to create a personalized holiday list filled with their favorite Jordan products and share the unique Wish List via email and social media channels.


2D Animator: Jessica Tong

Creative Agency

Account Director: Janelle Van Wonderen

Account Executive: Sam Henderson

Account Manager: Catherine Wright

Chief Creative Officer: David Lubars, Greg Hahn

Creative Agency: BBDO New York

Creative Director: Ryan Raab, Dan Kenneally,

Executive Creative Director: Chris Beresford-Hill, Dan Lucey

Executive Producer: Anthony Curti

Producer: (Music) John Melillo

Project Manager: Amy Orgel

Senior Account Director: Troy Tarwater

Music and Sound

Sound Design: Heard City

Sound Mix: Keith Reynaud


Edit Assistant: Nick Schneider, Ryan Bukowski

Edit Company: No 6

Editor: Jason Macdonald

Executive Producer: Corina Dennison

Producer: Malia Rose

Post Production / VFX

Colourist: Tim Masick @ CO3

Flame: Ed Skupeen, Mark Reyes

Post Production House: No6

Production Company

Directors: Jim Jenkins

DOP: Robert Yeoman

Executive Producer: Ralph Laucella, Marc Grill

Production Company: O Positive Films

Category: Clothing/fashion , Shoes