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Creative

Run & Gun with FCB West's Live-action VR Battlefield Experience

staging.lbbonline.com, 2 years, 5 months ago

Agency teams with Wildlife & MJZ to create the interactive promo

Run & Gun with FCB West's Live-action VR Battlefield Experience

Digital studio Wildlife worked with EA to create an interactive promo experience that reaches beyond the technological boundaries of what has previously been accomplished in online game promos. Give the experience a go here.

Directed by Nicolai Fuglsig of MJZ with visual effects by Method, "Battlefield Hardline" is a three-and-a-half minute wild ride through the streets of downtown Los Angeles, from the edge-of-your-seat bank heist to the high-stakes police chase. 

Created by EA in conjunction with agency FCB West, “Battlefield Hardline" brings new innovations in strategy, speed and story in both single player and multiplayer to deliver a complete first person experience. 

Wildlife was involved from the early pre-production process consulting on technical execution, camera systems and solutions, as well as conceptualizing how the experience could work on desktop, tablet - and most importantly, on mobile, within a standard browser, with no app needed.  This is a huge tech leap forward, as interactive video experiences have always been hindered by mobile devices' playback limitations, particularly on iOS. But a "please visit on desktop" message doesn't cut it in 2015.

Leveraging WebGL and the latest iOS and Android updates, the Wildlife team was able to create an interactive experience utilizing the Accelerometer to make the phone and tablet act as a window into the world of this live-action, 360 experience on the scale of a massive, blockbuster action movie. 

Wildlife also devised a creative solve to enhance the edit with on-brand, vfx-enhanced glitches that advance the story forward rapidly in a stylized format.

Category: Gaming , Sports and leisure