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Editors' Choice

Rosapark's Interactive Billboard Lets You Hear the Sounds of the City

Rosapark, 2 years, 4 months ago

Editors' Choice: Thalys railways billboard lets passersby plug headphones in to hear parts of the city

Rosapark's Interactive Billboard Lets You Hear the Sounds of the City

To encourage people to use the train to go and explore nearby cities, railway service Thalys created three interactive billboards. 

Each billboard represented a city, and each was host to more than 1000 unique sounds from that city. Pedestrians were invited to plug in with their personal headphones and start exploring. Most people carry headphones with them, but they are often used to block out a city. With Thalys Sounds of the City, they were an opportunity to rediscover one.

Creative Agency

Account Managers: Camille Hemet

Art Director: Olivier Lafaysse

Copywriter: Lucile Briotet

Creative Agency: Rosapark

Creative Director: Jamie Standen, Mark Forgan

General Manager: Delphine Drutal

President: Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-Francois Sacco

Music and Sound

Audio Post Production: Schmooze Paris

Creative Director: Matthieu Sibony

Head of Production: Sylvain Rety

Production Company

Director: Vincent Rodella

Founder: Hugo Legrand Nathan

Production Service

Production Service Company: Birth Paris

Category: Services, toursim , Travel

Genre: Experiential