Rosapark's Canned Drink Stunt Gives Customers a Taste of Drowning
In France, one in three sailors hit the water without a life jacket. To promote the new Izeber50 flotation vest, Rosapark hit the port of Marseille, and other spots in the south of France, to distribute WAVE, a new drink with a twist.
That twist? Each can contained 100% seawater. The agency captured the startled customers promptly spitting out the 'drink' to hilarious results. It wasn't all bad for them though, as each can also served as a coupon for 30% off in Decathlon stores.
Brand Communications Manager: David Martinelly
Account Management: Rozenn Traineau
Art Director: Julien Saurin
Copywriter: Nicolas Gadesaude
Creative Director: Mark Forgan, Jamie Standen
President: Jean Francois Sacco, Jean-Patrick Chiquiar, Gilles Fichteberg
Producer: Delphine Cotellon, Justine Dudognon
Producers: Julien Paolini, Fleur Robin
Category: Outdoor equipment , Sports and leisure
Genre: Activation , Comedy , Experiential , Stunts