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Rosapark's Canned Drink Stunt Gives Customers a Taste of Drowning

Rosapark, 2 years, 4 months ago

Seawater in a can gives passersby at a port discount on new flotation vests

Rosapark's Canned Drink Stunt Gives Customers a Taste of Drowning

In France, one in three sailors hit the water without a life jacket. To promote the new Izeber50 flotation vest, Rosapark hit the port of Marseille, and other spots in the south of France, to distribute WAVE, a new drink with a twist.

That twist? Each can contained 100% seawater. The agency captured the startled customers promptly spitting out the 'drink' to hilarious results. It wasn't all bad for them though, as each can also served as a coupon for 30% off in Decathlon stores.


Brand Communications Manager: David Martinelly

Creative Agency

Account Management: Rozenn Traineau

Art Director: Julien Saurin

Copywriter: Nicolas Gadesaude

Creative Director: Mark Forgan, Jamie Standen

President: Jean Francois Sacco, Jean-Patrick Chiquiar, Gilles Fichteberg

Producer: Delphine Cotellon, Justine Dudognon

Production Company

Producers: Julien Paolini, Fleur Robin

Category: Outdoor equipment , Sports and leisure

Genre: Activation , Comedy , Experiential , Stunts