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Rogue Films & Cirque du Soleil Beautifully Visualise a Revolution in Lipton Tea

Rogue Films, 1 year, 11 months ago

Saam Farahmand directs an enthralling routine through Tribal Worldwide London in collaboration with adam&eveDDB

Rogue Films & Cirque du Soleil Beautifully Visualise a Revolution in Lipton Tea

Saam Farahmand at ROGUE FILMS created this revolutionary advertisement for Lipton’s new TO Tea machine for Tribal Worldwide London in collaboration with adam&eveDDB.

Saam Farahmand is an award winning music video director, and in this project he works with a renowned team of artists and performers including Cirque du Soleil.

The advert combines cutting-edge filming techniques with beautiful in-air and underwater performances by Cirque du Soleil. These tangibly visualise T.O by Lipton in action and show the ‘revolution in flavour’.

The ad draws inspiration from T.O by Lipton’s visible brew orb, a unique aspect of the product – in which you can see the tea brewing.  To create a visualisation of the tea leaves dancing and blending inside the orb, Cirque du Soleil performed underwater in colourful outfits representing specific flavours - each one behaving as the tea leaves and capturing the spirit and essence of the brewing process.

Creative Agency

Account Management: Arpan Roychoudhury, Glen Lomas

Creative Agency: Tribal Worldwide/ Adam&EveDDB

Creatives: Sam Turk

Executive Creative Director: Simon Poett

Producer: Ben Sharpe

Music and Sound

Music Supervision: Big Sync Music

Sound Design: Geoff Wong

Post Production / VFX

Post Production House: The Mill

Production Company

DOP: Alex Barber

Executive Producer: David Van Der Gaag

Producer: Maddy Easton

Production Company: Rogue

Production Designer: David Lee

Category: Soft drinks , Tea and coffee

Genre: In-camera effects , Music performance , choreography