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Rodrigo Garcia Saiz Sends a Stallone-tervention to Guys for Tecate Beer, 2 years, 5 months ago

Central Films North director shoots the action star in new spots for agency Nómades

Rodrigo Garcia Saiz Sends a Stallone-tervention to Guys for Tecate Beer

Los Angeles-based Central Films North’s award-winning director Rodrigo Garcia Saiz pushes a healthy dose of testosterone on men with less-than-macho tendencies with a candid urge to “Watch More Boxing” from Hollywood’s own boxing icon, Sylvester Stallone, for Tecate out of Nómades, Mexico. 

The campaign includes the 45 second “Elevator” that finds a slender young man taking a seductive selfie in an elevator before being caught by the unimpressed and tuxedo-clad Stallone. He breaks his painful silent stare by firmly stating, “You need to watch more boxing,” continuing his deliberate gaze as the young man’s cell phone erupts in a pop song ringtone. The spot closes with the winning punch of a match followed by Stallone holding court in the ring with the “We Are Boxing” super and the Tecate logo.

The campaign also includes spots that show Stallone interrupting other less-than-masculine moments, including “Shower,” that finds a young man belting a soprano tune in the shower, “Snow,” that shows a young man bundling up for a snow storm in a number of feminine winter accessories and “Video Club,” that shows a young man browsing the romantic comedy section in the rental store.

Creative Agency

Art Director: Mauricio Ponce

Creative Agency: Nómades

Creative Director: Pablo Batlle

Head of Production: Monica del Moral

Music and Sound

Audio Post Production: Bravo Audio

Composer: Rodrigo Barbera

Music Production: Prado Sur Audio

Producer: Rodrigo Barbera

Sound Mix: Bernardo Bravo


Edit Company: Central Films

Editor: Jorge Hernandez

Post Production / VFX

Colourist: Derek Hansen, MPC

Post Production House: Central Films

Producer: Leonel Perez

Production Company

Director: Rodrigo Garcia Saiz

DOP: Ramsey Nickell

Executive Producer: Mauricio Francini, John Barreiro

Producer: Gerardo Gutierrez, John Barreiro

Production Company: Central Films/Central Films North

Category: Alcoholic drinks , Beers

Genre: Comedy