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Creative

Robbie Williams Unleashes His Inner Bond in Explosive Café Royal Spot

Another Film Company, 2 years, 10 months ago

Marc Schoelermann shoots high spy action through Serviceplan Suisse

Robbie Williams Unleashes His Inner Bond in Explosive Café Royal Spot

Firmly tongue in cheek, this spot sees Robbie Williams doing multiple stunts, including somersaulting on a jet ski, jumping off a building and frequently avoiding being blown up.

Schoelermann was chosen because of his experience shooting stunts and action sequences, he was able to hand pick a international team of stuntmen including a professional Slovenian motorcycle rider as well as a guy who is the Slovenian champion in jet-skiing. He shot in multiple locations in Slovenia, Croatia and Pinewood Studios.

The biggest stunt was the fall from the building. A decelerator rig was used, which is a computer controlled winch that allows you to hang a stuntman on it and lower him at almost real speed. When it comes to the bottom it will slow down safely. The action can be repeated over and over again so that you can shoot from multiple angles.

Advertiser

Advertiser: Cafe Royal

Creative Agency

Creative Agency: Serviceplan Suisse

Art Director: Christian Sommer

Chief Creative Officer: Alexander Schill

Copywriter: Ulrike Schumann

TV Producer: Aisha Blackwell

Post Production / VFX

Colourist: Mick Vincent

Production Company

Director: Marc Schoelermann (repped by Another Film Company in London)

Production Company: Markenfilm

Category: Soft drinks , Tea and coffee

Genre: Action , Comedy , In-camera effects , Photography , Stunts , choreography