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Rob Malpage Captures Feverish Paranoia in New SARS Spots

Velocity Films, 2 years, 12 months ago

Velocity produces two very different ads to convey the same message

Rob Malpage Captures Feverish Paranoia in New SARS Spots

Rob Malpage, in collaboration with FCB South Africa, directs two very different stories for SARS but with equally thought provoking messages, and a fundamental link between the two.

The first of the spots follows a man's increasingly fast descent into paranoia over his undeclared income, as he feverishly goes about his day.

The second spot, 'Because', switches the perspective & ditches the frantic soundtrack for a calmer tone, while still conveying the same message.


Advertiser: SARS

Creative Agency

Creative Agency: FCB South Africa

Production Company

Director: Rob Malpage

Production Company: Velocity Films

Category: Corporate and social , Social

Genre: People