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RKCR/Y&R and M&S Throw Out Some Flower Power This Mother's Day

RKCR/Y&R, 2 years, 7 months ago

Food Films' Michael Roulier & Phillipe Lhomme shoot roses, orchids and ranunculus for new ad

RKCR/Y&R and M&S Throw Out Some Flower Power This Mother's Day

Marks & Spencer has launched a new TV ad packed with beautiful roses, orchids and ranunculus for Mother’s Day.

The TV ad, created by Rainey Kelly Campbell Roalfe/Y&R, showcases stunning, expertly chosen, top quality fresh flowers at M&S this Mother’s Day on Sunday, March 15th.

The ad is the latest iteration of the M&S “Adventures In” campaign and is shot in the campaign’s distinctive style. The spot launches on national TV on Tuesday, March 10th.

Nathan Ansell, Head of Brand and Marketing: Food, Plan A, M&S Energy, said: “We’re really excited to take the Adventures campaign to the next level by showcasing our beautiful bouquets for the first time on TV this Mother’s Day. The stunning creative really highlights the quality of our flowers and we’re confident of record breaking sales as a result.”


Typography: Tivy Jones

Creative Agency

Account Manager: Eileen Cosgrove-Moloney

Art Director: Chris Hodgkiss

Copywriter: Pip Bishop

Creative Agency: RKCR/Y&R

Creative Director: Mark Roalfe

Group Account Director: Anna Crabtree

Producer: Alex Shillingford

Music and Sound

Music Supervision: Dan Neale @ Native

Sound Design: Parv Thind @ Wave


Edit Company: (Food Film) Bruno Herlin, (The Quarry) Bruce Townend

Post Production / VFX

Flame Artists: Marcus Moffatt

Post Production House: MPC

Producer: Paul Brand

Production Company

Director: Michael Roulier & Phillipe Lhomme

DOP: Michael Roulier

Producer: Francesca O’Brien

Category: Retail and restaurants , Supermarkets

Genre: Luxury , Tabletop