Richard Warren Promoted to Mullen Lowe Group UK CEO
Mullen Lowe Group has announced the promotion of Richard Warren, CEO of DLKW Lowe and co-founder of DLKW, to the newly created role of Mullen Lowe Group UK CEO. Warren will report into Alex Leikikh, Global CEO, Mullen Lowe Group, and the appointment is effective immediately.
Mullen Lowe Group UK consists of through the line advertising agency DLKW Lowe, digital marketing agency Lowe Profero, and strategic activation and shopper marketing agency Lowe Open. The three entities will continue to operate as separate brands.
Alex Leikikh comments. “We have tremendous leadership strength in the UK across DLKW Lowe, Lowe Profero and Lowe Open. The creation of the Mullen Lowe Group in the UK positions us to capitalize on huge growth potential with an integrated product offering, and Richard’s promotion to lead the Group reflects his exceptional leadership and strategic abilities.”
As part of this announcement, DLKW Lowe has appointed a new management team.
Jamie Elliott, DLKW Lowe’s Managing Director has been promoted to CEO, and ECD Dave Henderson has been promoted to Chief Creative Officer. Together with Charlie Snow, DLKW Lowe Chief Strategy Officer, this trio forms the new DLKW Lowe management team alongside Chairman and IPA President, Tom Knox.
Lowe Profero and Lowe Open continue under their existing management and reporting structures – Dale Gall leading Lowe Profero as EMEA CEO, and Anthony Hopper and Simon Goodall leading Lowe Open, as global CEO and CSO respectively.
Richard will be working closely alongside the new DLKW Lowe management structure, Lowe Profero and Lowe Open to develop the Mullen Lowe Group in the UK into a modern, integrated group focusing on joint product offering. This new organisation will be underpinned by a move at the end of 2015 into an integrated Mullen Lowe Group UK office space in East London.
Richard Warren, Mullen Lowe Group UK CEO, notes, “I am very excited about the potential of learning from Mullen’s outstanding US success. I am keen to create with Dale, Jamie, Anthony and Simon a highly contemporary, competitive and integrated UK group offering.”
This announcement follows the news earlier in the month regarding the creation of the Mullen Lowe Group global network, through the alignment of the global Lowe and Partners network with the US agency Mullen (both part of the Interpublic Group of Companies). Alex Leikikh, previously CEO of Mullen, was named Worldwide CEO of the new Mullen Lowe Group.