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Revlon Gets Provocative with George Patts Y&R

Y&R - Australia and New Zealand, 2 years, 6 months ago

The art of seduction is played out in mini film noir campaign Love Is On

Revlon Gets Provocative with George Patts Y&R

Revlon returns to its roots with a tale of seduction in its latest release of a mini film noir from George Patts Y&R.

As an iconic brand since the 1930’s, Revlon acknowledges the importance of continually finding new ways to attract younger customers into the brand to grow market share.

“Revlon has a rich heritage based on glamour, provocation, romance and passion. Our Love is On campaign is about leveraging that heritage, inspiring the imagination of love and delivering a strong emotional connection with women. Because when do women feel the most beautiful? When they are in love!," says Tracey Raso, Revlon marketing director. 

“Online provided the right environment for the Patts team to disrupt and engage our audience and celebrate Revlon’s slightly more provocative side,” she added.

Senior creative at GPY&R, Kate Burt, said of the work: “The popularity of Fifty Shades of Grey this year proves the art of seduction has never been more relevant. With director Ben Briand’s particularly sensual storytelling, we were able to leverage the prevailing mood out there.”

Creative Agency

Creative Agency: GPY&R

Creatives: Kate Burt

Executive Creative Directors: David Joubert & Bart Pawlak

Head of Content Production: Elissa Maine

Senior Art Director: Miranda Bryce

Production Company

Director: Ben Briand

Producer: Ainslee Wood

Production Company: Collider

Category: Beauty/health , Cosmetics

Genre: Storytelling