Resorts World Manila & Ace Saatchi & Saatchi Bring Joy In Time for Chinese New Year
A fortune cookie containing one million pesos (roughly £14,720 or 22,582 USD) made one woman hysterically happy in an Ace Saatchi & Saatchi stunt for Resorts World Manila.
What visitors to Passion restaurant at Resorts World Manila thought was a food-tasting event, turned out to be a fortuitous day for one lucky diner.
The campaign stunt has already clocked up close to two million hits on Youtube.
A total of 200 guests dining at Passion were informed by a host that someone would win one million pesos tax-paid.
Each guest was handed a fortune cookie—but only one contained the real fortune.
When the recipient of the lucky fortune cookie discovered that she had become a Manilan Millionaire, she couldn’t stop screaming for joy.
Advertiser: Resorts World Manila
Creative Agency: Ace Saatchi & Saatchi
Category: Services, toursim , Travel