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Creative

Resorts World Manila & Ace Saatchi & Saatchi Bring Joy In Time for Chinese New Year

Saatchi & Saatchi Worldwide, 2 years, 8 months ago

Watch this woman go hysterical after opening one very luck fortune cookie

Resorts World Manila & Ace Saatchi & Saatchi Bring Joy In Time for Chinese New Year

A fortune cookie containing one million pesos (roughly £14,720 or 22,582 USD) made one woman hysterically happy in an Ace Saatchi & Saatchi stunt for Resorts World Manila. 

What visitors to Passion restaurant at Resorts World Manila thought was a food-tasting event, turned out to be a fortuitous day for one lucky diner.

The campaign stunt has already clocked up close to two million hits on Youtube.

A total of 200 guests dining at Passion were informed by a host that someone would win one million pesos tax-paid.

Each guest was handed a fortune cookie—but only one contained the real fortune.

When the recipient of the lucky fortune cookie discovered that she had become a Manilan Millionaire, she couldn’t stop screaming for joy.

Advertiser

Advertiser: Resorts World Manila

Creative Agency

Creative Agency: Ace Saatchi & Saatchi

Category: Services, toursim , Travel

Genre: Stunts