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Editors' Choice

Reporters Without Borders' Cheerful Parade Masks the Darker Side of War

BETC Paris, 1 year, 8 months ago

Editors' Choice: BETC Paris launches poignant spot for launch of organisation's 50th photography book

Reporters Without Borders' Cheerful Parade Masks the Darker Side of War

Reporters without Borders is releasing its 50th photography book promoting the freedom of information, dedicated to photographer Robert Capa. For the occasion, the organisation and its agency BETC created a new film, online from 12th of January 2016.

The film seeks to raise awareness among the public as well as among publishers, of the urgency to support the profession of the photo reporters who risk their lives in order to inform us and provide the world with independent images, often different from the ones governments want us to see.



Creative Agency

Art Director: Jean-Michel Alirol, Pierre Orizet

Copywriter: Dominique Marchand

Creative Agency: BETC

Creative Director: Stéphane Xiberras, Jean-Michel Alirol, Dominique Marchand

Music and Sound

Sound Design: Brendan Woithe @ Klang

Offline

Editor: Ryan Boucher @MSE

Post Production / VFX

Flame: FASA @ ETC

Production Company

Director: Owen Trevor

Producer: Gregory Panteix

Production Company: Stink

Category: Associations , Corporate and social

Genre: Storytelling