Renault's Latest Spot from Publicis Conseil Tells the Amazing Story of a Chair Designer
Since the launch of its first generation, the Renault Kangoo Van has been innovating to meet the expectations of the most demanding professionals. The new Renault Kangoo Van is no exception to the rule, offering a new design but also a major innovation: 'open sesame by Renault', the side opening of 1.45m without a central pillar, which makes it the widest side access in its category
To highlight this innovation, which provides an unparalleled level of practicality, Renault and Publicis Conseil produced a campaign featuring a craftsman developing his business using the new Renault Kangoo Van.
Open for big things…
In this campaign, New Renault Kangoo accompanies the development and success of a craftsman. It all began when a young father decided to make a wooden chair for his little girl. The chair was a great success and very quickly a small family business developed.
A repeated visual process referring to the side opening 'open sesame by Renault' accompanies us throughout the film, punctuated by the little girl's voice telling us the different stages of the success of this enterprise.
This campaign, based on very human storytelling, makes it possible to treat the subject of LCV vehicles emotionally and aesthetically. Renault and Publicis Conseil are thus proposing a communication that breaks the rules of the segment, which are generally only product-oriented.
Nevertheless, the 'Open Sesame by Renault' innovation remains the central element, presenting the vehicle as the perfect tool for professional success.
Arnaud Belloni, Renault brand global chief marketing officer, said: “New Renault Kangoo Van had a major innovation with Open sesame by RenaultTM. It seemed obvious to us to highlight this feature and make it the creative centrepiece of this campaign."
Renault – Brand Team: Arnaud Belloni, Laurent Aliphat, Marika Doulas, Aurore Henry
President: Agathe Bousquet
President overseeing the creativity: Marco Venturelli
Creative Director: Marcelo Vergara
Artistic Director: Yves-Eric Deboey
Copywriter: Mathieu Degryse
Agency producer: Caroline Petruccelli
Account team: Hugues Reboul, Grégoire Verdet, Frederik Volpert, Arnault Bernardin, Téa Jeansonnie
Director: Lope Serrano
DOP: Kasper Andersen
Producer: Solal Micenmacher
Line Producer: Guillaume Le François
Production exe: B2Y
Edit: Nicolas Larrouquere
Calibration: Mathieu Toullet
Music: La nuit américaine (Georges Delerue)
Category: Automotive , Cars