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Creative

R&B Singer Kevin Ross Gets Festive with New Single Release for Glade

Ogilvy & Mather North America, 2 years, 11 months ago

O&M and Geometry Global open Glade's first-ever pop up boutique to sell 'Feelings' in NYC

R&B Singer Kevin Ross Gets Festive with New Single Release for Glade

In collaboration with Ogilvy & Mather & Geometry Global, Glade is opening its one-of-a kind pop up boutique to inspire holiday shoppers to give the 'gift of feelings.' The boutique features a multi-sensory, immersive and interactive experience – including a journey through five dazzling spaces all inspired by Glade fragrances.  

Check out #FeelGlade for photos and tweets from the night’s exclusive press launch. 

The Glade Boutique features five unique, immersive experiences that bring to life, and creatively express, scent-inspired feelings and a few include: 

  • Relaxation (inspired by Hawaiian Breeze): Walk through a larger than life conch shell where a warm breeze blows through the air and an orange glow warms the skin. As sounds of distant ocean waves relax the mind, consumers come out on the other side to experience a beautiful sunset. 
  • Flirty (inspired by Blooming Peony and Cherry): Participate in a personal high fashion photo shoot by stepping into a one-of-a-kind gown created by celebrity fashion designer Pamela Dennis, a New York designer known for creating couture with the most luxurious fabrics and embroideries from all over the world. 
  • Energized (inspired by Red Honeysuckle Nectar): Enter a sleek, minimally futuristic space featuring four Oculus Rift stations where a custom thrill ride ends in a field of Red Honeysuckle Nectar.

Guests are also invited to engage with Glade fragrances with a visit to the “Scent Lab.” The “Scent Lab” features a candle wall housing 1,500 back-lit scented candles that form an artistic mosaic design.

The Glade Boutique is a must-visit holiday destination. It’s located at 408 W. 14th St. in New York’s Meatpacking District and will be open from Nov. 18 through Dec. 23., Mon – Fri (11:00 AM – 8:00 PM), Sat (10:00 AM – 8:00 PM) and Sun (11:00 AM – 7:00 PM).

As part of the broader holiday campaign, check out Glade’s holiday film release below. The music video features R&B singer Kevin Ross who composed an original song based on the Glade holiday Sparkling Spruce fragrance. 

The song is getting rave reviews and has just been released on iTunes


Category: Decorating , Home appliances

Genre: Music performance