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Creative

Rashida Jones Finds Things to Do While Buffering for Verizon's FiOS Ad

McCann North America, 2 years, 4 months ago

McCann NY teams with O Positive for a series of quirky new spots

Rashida Jones Finds Things to Do While Buffering for Verizon's FiOS Ad

We live in a sophisticated technological age, so it's strange that so many of us are still experiencing frustration accessing it. Painfully slow downloads, interrupted streaming, dead wi-fi spots in our homes, and a lack of Custom TV.

So McCann NY has launched the 'Get Out Of The Past' campaign for FiOS, Verizon's bundled Internet access, telephone, and television service.

The campaign stars the thoroughly modern actress, Rashida Jones, and an unusual ensemble comedian cast comprised of her real life friends and her mother, Peggy Lipton.  The rapport between Rashida (incidentally, a real life FiOS customer) and her friends and family – as they reveal that they clearly are not quite so current with their technology – establishes both the advantages of FiOS and the campaign’s wry comedic grace. 





Creative Agency

Account Director: (Exec) Devin Reiter, Dave Ashley

Account Manager: Abby Brewer

Chief Creative Officer: Eric Silver, Sean Bryan, Tom Murphy

Creative Agency: McCann NY

Creative Director: Matt Swinburne

Executive Creative Director: Chris Mitton, Caprice Yu

Group Account Director: Olivia Heeren

Group Creative Director: Jillian Goger

Head of TV / Production: Nathy Aviram

Managing Director: Steve Zaroff

Senior Producer: Bryan Litman

Music and Sound

Audio Post Production: Sonic Union

Sound Mix: Paul Weiss

Offline

Edit Company: Big Sky

Editor: Chris Franklin

Post Production / VFX

Colourist: Stefan Sonnenfeld @ CO3

Production Company

Director: Jim Jenkins

DOP: Ellen Kuras

Executive Producer: Ralph Laucella

Line Producer: Marc Grill​

Production Company: O Positive

Category: It, phones, Av and computers , Network

Genre: Comedy