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Race Car Driver Carl Edwards Gets Schooled in O&M NY's Nascar Campaign

Ogilvy & Mather North America, 2 years, 7 months ago

Campaign launched during the Daytona 500 race as part of ‘Acceleration Nation’ program

Race Car Driver Carl Edwards Gets Schooled in O&M NY's Nascar Campaign

Ogilvy & Mather New York has recently launched a new campaign for NASCAR, released during the Daytona 500 race.

The ‘Ice Cream’ spot released as part of the larger ‘Acceleration Nation’ program, which NASCAR launched in time for the big racing event with the goal of steering students of primary schools into greater proficiency within the subjects of science, technology, engineering and math. This also gives NASCAR the opportunity to potentially grow the sports’ fan base of younger supporters.   

In the spot, NASCAR driver Carl Edwards takes on the second role of an engineering teacher in a classroom full of enthusiastic young students, who after learning some fundamentals of NASCAR racing, convince the teacher to take them all out to ice cream. It’s an amusing way to draw parents/kids to their new website, where students can play educational games ‘the NASCAR way.’

Creative Agency

Account Director: Martin Murphy

Account Executive: Emily Zale

Account Management: Aditi Reddy

Business Manager: Meg McGinley

Chief Creative Officer: Chris Garbutt

Creative Agency: Ogilvy & Mather New York

Creative Director: Rich Wallace, Senior Partner

Executive Creative Director: Tommy Henvey

Group Creative Director: Terry Finley, Senior Partner

Planner: Jake Stanley

Planning Director: (Group) Jennifer Peterson

Music and Sound

Music Production: Chris Mazur

Production Company

Executive Producer: Patti McConnell, Senior Partner,

Producer: Dave Lambert, (Sr) Michael Freeman

Category: Events , Sports and leisure

Genre: Comedy