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Publicis UK & NY Channel Theodore Roosevelt’s Iconic Speech for Cadillac Campaign

Publicis Worldwide, 2 years, 8 months ago

Independent Media's Doug Liman shoots emotive rendition of 'Man in the Arena' speech

Publicis UK & NY Channel Theodore Roosevelt’s Iconic Speech for Cadillac Campaign

Cadillac has a history and culture of doing things differently. And that continues today with their move from their historic home of Detroit to New York, which is where this spot is set. 

'The Arena’, filmed from inside a car as it drives around downtown New York & created by Publicis UK and New York, contrasts the colour and vibrancy of the neighbourhoods against an emotional rendition of Theodore Roosevelt’s iconic ‘Man In The Arena’ speech. The speech could have been written with Cadillac in mind, with its talk of striving valiantly and spending oneself in a worthy cause. But mostly with its assertion that we all must 'Dare Greatly' in life.


Advertiser: Cadillac

Chief Marketing Officer: Julie Levin

Creative Agency

Account Executive: Kristin Pulaski

Associate Creative Directors: Roman Tsukerman

Business Affairs: Janet Wollman

Chief Digital Officer: Dawn Winchester

Creative: Kevin Colquhoun & Gregor Findlay  

Creative Agency: Publicis New York, Publicis UK

Digital Creative: Sabine Roehl

Executive Creative Director: Andy Bird

Executive Producer:  Nikki Brancati

Head of TV / Production: Lisa Bifulco

Interactive Producer: (Executive) Lissa Robinson

Producer: (Music) Theresa Notartomaso

Strategist: (Chief) Carla Serrano, Anthony Harris

Strategy Director: (Global Chief) Dylan Williams, Ben Zumsteg

Music and Sound

Executive Producer: Matt Locher

Music Production: Asche & Spencer

Sound Design: Hank Corwin

Sound Mix: Tom Jucarone @ Sound Lounge

Voice-over: Kimberly Dube


Edit Assistant: Federico Brusilovsky

Edit Company: Lost Planet Editorial

Editor: Hank Corwin

Executive Producer: Krystn Wagenberg

Producer: Lauren Hafner Addison

Post Production / VFX

3D Lead Artist: Gavin Wellsman

Executive Producer: Melanie Wickham

Post Production House: The Mill

Producer: Jason Bartnett

VFX Supervisor: Hitesh Patel

Production Company

Director: Doug Liman

DOP: Janusz Kaminski

Executive Producer: Susanne Preissler

Producer: Denise Rocchietti

Production Company: Independent Media

Production Manager: Marc Siegel

Category: Automotive , Cars

Genre: Dialogue , Visual VFX