Publicis Seattle & Visit Seattle Make the Best of Bad Weather
Publicis Seattle has launched a new national tourism campaign for Visit Seattle, which juxtaposes the city’s gray skies with its most vibrant artwork. It reframes the dreary perception many have about Seattle, and embraces gray as a perfect canvas to let the vibrant art and culture scene shine. It also announces a city-wide discounted museum rate for hotel guests.
“Gray is Just the Backdrop” campaign breaks in multiple cities on January 19 and encompasses print, digital and OOH.
This is the first campaign push out of the agency for Visit Seattle, and also its first media effort, making the launch a landmark campaign for Publicis Seattle.
Account Director: Nick Schuitemaker
Account Executive: Johnny Wardell
Art Director: Julia Luplow
Chief Creative Officer: Andrew Christou
Chief Strategy Officer: Britt Fero
Copywriter: Dan Peterson
Creative Director: Scott Fero
Group Creative Director: Steve Williams
Managing Director: Jason Sullivan
Strategist: JP Martin
Digital Production Company
Planner: Jazmyn Sanchez & Casey Sperzel
Category: Services, toursim , Travel