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Creative

Publicis Conseil's Emotional Parody of the Ice Bucket Challenge

Publicis Worldwide, 2 years, 10 months ago

Action Froid spot reminds people not to forget the challenge of winter coming to the homeless

Publicis Conseil's Emotional Parody of the Ice Bucket Challenge

After the huge success of eastern’s Ice bucket Challenge, Action Froid (Action against Cold) which is a French organisation of citizens active all over France, gently reminds people not to forget the challenge of winter coming to thousands homeless people. 

Claude, a 40-year old homeless person does NOT nominate his friends nor their dogs. Because nobody deserves ice water on their heads instead of a roof. A parody to raise funds for all Action Froid initiatives.


Advertiser

Advertiser: Action Froid

Creative Agency

Account Manager: Patrick Lara, Aurore Duhamel, Antoine le Troadec

Creative Agency: Publicis Conseil

Art Director: Véronique Sels, Didier Aerts

Copywriter: Didier Aerts

Creative Director: Véronique Sels

Music and Sound

Producer: Rendez-vous à Paris, Guillemette Brisson, Cristina Alonso

Post Production / VFX

Post Production House: Rendez-vous à Paris, Guillemette Brisson, Cristina Alonso

Production Company

Director: Jean-Michel Brisson

DOP: Jean-Michel Brisson

Producer: Guillemette Brisson, Cristina Alonso

Production Company: Rendez-vous à Paris

Category: Associations , Corporate and social

Genre: People