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Creative

Publicis Conseil Saves Time with Funny New Renault Service Ads

Publicis Worldwide, 1 year, 10 months ago

Smuggler's Michael Clowater directs series of hilarious ads for Renault Aftersales repositioning

Publicis Conseil Saves Time with Funny New Renault Service Ads

Everyone knows that servicing your car is a chore: it takes time, it can change your day and it is costly and stressful. However, it is a necessary evil. Thanks to its services that make life easier, Renault Service allows you to live your life with total piece of mind and save time. No need to worry anymore, Renault Service takes care of everything.

To promote this new service strategy, Renault and Publicis Conseil are releasing an integrated campaign to revolutionize the car manufacturer's aftersales positioning.






Creative Agency

Account Manager: Jessy Teboul, Arnault Bernardin, Sacha Garel

Account Managers: Patrick Lara, Claire Roy Thermes

Art Director: Thomas Chatenay

Business Affairs: Carlos Serrano, Till Buisson

Copywriter: Guillaume Sabbagh

Creative Agency: Publicis Conseil

Executive Creative Director: Marcelo Vergara

TV Producer: Pierre Marcus, Nathalie Levincent, Sophie Bouyer

Music and Sound

Producer: Boris Nicou

Post Production / VFX

Post Production House: Prodigious

Producer: Gabriel Thiébault

Production Company

Director: Michael Clowater

DOP: Sebastien Blenkov

Production Company: Smuggler

Category: Automotive , Services

Genre: Comedy