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Creative

Publicis Conseil & Orange International Brighten Up the New Year

Publicis Worldwide, 2 years, 9 months ago

Pan-African campaign launches across TV & online

Publicis Conseil & Orange International Brighten Up the New Year

Lights Out is the new pan-African campaign by Orange International conceived for the festive season. A celebratory film, the spot illustrates the unique atmosphere that stretches across the African continent during the end of year festivities.

An ever-growing crowd heads happily towards the city centre. Everyone wants to gather together to celebrate the New Year, hoping for the moment to be as surprising as it is magical. 

This film illustrates the importance of words and how, thanks to Orange, the end of year festivities were truly spectacular. 

Conceived by Publicis Conseil, the film is broadcasted on TV in Cameroon, Botswana, Kenya, Madagascar, Guinea Conakry, Mauritius Island, Ivory Coast, Niger – and on the web in France.


Advertiser

Advertiser: Orange International

Creative Agency

Account Manager: Cécile Lejeune, Stéphane Pellegrini, Sandra Thabet, Samira Maarouf

Creative Agency: Publicis Conseil

Art Director: Antoine Querolle, Etienne Deloraine

Copywriter: Antoine Querolle

Creative Director: (International) Steve O’Leary

Strategist: Holly Chenu

Team Manager: Justine Gentil

TV Producer: (Prodigious) Pierre Marcus, Guillaume Delmas

Music and Sound

Music Production: Pierrick Devin (25 HAD)

Sound Mix: Boris Nicou

Production Company

Director: Grant de Sousa

Producer: Alan Lawson

Production Company: Bird Films

Category: It, phones, Av and computers , Network

Genre: People