Publicis Conseil & Orange International Brighten Up the New Year
Lights Out is the new pan-African campaign by Orange International conceived for the festive season. A celebratory film, the spot illustrates the unique atmosphere that stretches across the African continent during the end of year festivities.
An ever-growing crowd heads happily towards the city centre. Everyone wants to gather together to celebrate the New Year, hoping for the moment to be as surprising as it is magical.
This film illustrates the importance of words and how, thanks to Orange, the end of year festivities were truly spectacular.
Conceived by Publicis Conseil, the film is broadcasted on TV in Cameroon, Botswana, Kenya, Madagascar, Guinea Conakry, Mauritius Island, Ivory Coast, Niger – and on the web in France.
Advertiser: Orange International
Account Manager: Cécile Lejeune, Stéphane Pellegrini, Sandra Thabet, Samira Maarouf
Creative Agency: Publicis Conseil
Art Director: Antoine Querolle, Etienne Deloraine
Copywriter: Antoine Querolle
Creative Director: (International) Steve O’Leary
Strategist: Holly Chenu
Team Manager: Justine Gentil
TV Producer: (Prodigious) Pierre Marcus, Guillaume Delmas
Music and Sound
Music Production: Pierrick Devin (25 HAD)
Sound Mix: Boris Nicou
Director: Grant de Sousa
Producer: Alan Lawson
Production Company: Bird Films
Category: It, phones, Av and computers , Network