Publicis Conseil Goes Wild in Town for the Paris Zoo
A year since its opening, the Paris Zoo proudly celebrates its first anniversary, achieving its goal of becoming a must-seen place: a celebration crowned by a 1.6 million tickets sale. Since April 12th 2014, the visitors have discovered this "new species of zoo" through a journey taking them all over the world.
One year ago, nearly 1,000 animals took possession of this zoological park, fully renovated to offer visitors a unique experience; and become a place making people aware of the nature issues. Respecting its mission of preserving biodiversity, the Paris Zoo acts to protect endangered species. This approach can be illustrated by the happy baby boom with more than 60 births within the park since its opening.
Building on the success of the launch campaign, Publicis Conseil and Paris Zoo team up for this second year, capitalizing on the communication territory revealed last year. Indeed, the first part of the campaign developed by Publicis Conseil, ranks 5th among the best global print campaigns in the Gunn Report 2015.
The second part of the campaign, developed by Publicis Conseil, keeps on exploring this territory around the message: "Wildlife is back in town", still based on the complete immersion of wildlife into the very heart of Paris.
This follow-up includes 2 print versions, depicting daily scenes of wildlife into town, highlighting iconic elements of the city; all in an aesthetic, black and white treatment, inspired by the finest photographs of the animal kingdom.
A campaign which continues to set the park in his Parisian dimension, closely linked with the Museum and its values. This campaign is aired in outdoor and in press insertions, since April 2015.
Account Manager: Patrick Lara, Charlotte Baudry, Adrien Dumont, Charlotte Seillier
Art Director: Benoît Blumberger
Copywriter: Bangaly Fofana
Creative Agency: Publicis Conseil
Planner: Corinne Malsert
Project Manager: Valérie Marquant
Print / OOH
Art Buyer: Jean-Luc Chirio (Prodigious), Flore Silberfeld
Photographer: Ronan Mérot
Retoucher: Adrien Bénard
Category: Museums and galleries , Sports and leisure