Publicis Chemistry & Gatwick Airport Tempt Passengers Before Takeoff
Publicis Chemistry, the creative agency behind Gatwick Airport’s integrated retail and B2B campaigns, has created a new campaign to promote and increase the use of the airport’s shopping services ‘Reserve from Home’, ‘Collect on Return’ and ‘Carry on Board’. The work also showcases the broad retail and catering range on offer.
The integrated campaign launches this week and follows this year’s successful ‘Tempted before Takeoff’ summer campaign in July. The campaign is launching in-airport across print, OOH and digital advertising, as well as featuring on Gatwick’s website and email banners and social media channels including Facebook and Twitter.
The eye-catching creative focuses on products from Gatwick’s world-class collection placed on white card and shot against vibrant backgrounds.
The images are accompanied by headlines that point out the advantages of the shopping services available to customers. The creative also highlights exclusive 20% savings off high street prices on offer to customers.
David Prideaux, ECD at Publicis Chemistry said: “Gatwick continues to make airport shopping more and more glamorous and these ads – with a little help from photographer Amy Currell - do exactly the same thing.”
Spencer Sheen, Head of Retail at Gatwick Airport said: “We’ve significantly extended our range of shops and now we’re giving people more ways to enjoy them. Collect on Return and Reserve from Home make shopping at Gatwick even easier and even more fun.”
The campaign is targeted at people travelling to Gatwick Airport during the Christmas period, including families travelling during the school holidays, expats who are visiting the UK, foreign citizens who are returning home, those taking advantage of travel during off-peak periods and business travellers.
There are eight campaign executions including: watch, tablet, handbag (Reserve from Home); shoes, coat, headphones (Collect on Return); gifts (Carry on Board) and food.
Account Director: Matthew Parslow
Account Manager: Claire Chapeyrou
Art Director: Pete Cheeseman
Copywriter: Karl Lobley
Photographer: Sarah Jane Leggett (food) and Amy Currell (products)
Planner: Toby Richards
Category: Retail and restaurants , Retail stores